- What services does Divergent Media offer?
We specialise in digital marketing for local businesses, offering services such as website hosting, SEO, social media marketing, paid advertising, lead generation, and automation solutions to help businesses grow. - How can digital marketing help my local business?
Digital marketing increases your online visibility, attracts more customers, and helps convert leads into paying clients. Our tailored plans focus on SEO, social media, and automation to maximise your business growth. - What industries do you specialise in?
We work with a variety of local businesses, including service-based businesses, restaurants, retail stores, franchises, and professional service providers. - How do I know which marketing services are right for my business?
Our team offers a free consultation to assess your business needs and recommend the best digital marketing strategies based on your goals and budget. - Do you offer one-time services or ongoing marketing plans?
We provide both one-time services, such as a custom website build, as well as ongoing marketing plans, including Google Ads and social media ads, to ensure consistent growth and lead generation for your business. - How long does it take to see results from digital marketing?
Results vary based on strategy. SEO can take a few months, while paid ads and lead nurturing can generate faster results. Our plans are designed for sustainable, long-term growth. Our goal is always to ensure that the financial rewards gained significantly outweigh the cost of digital marketing.
SEO & Local Search FAQs
- What is SEO, and why does my business need it?
SEO (Search Engine Optimisation) helps improve your website’s visibility on search engines, increasing organic traffic and attracting potential customers actively searching for your services. In simple terms, SEO helps your business appear higher in search results when people look for services like yours online, making it easier for customers to find and choose you over competitors. - How can I improve my local search rankings?
By employing a digital marketing strategy such as Local SEO or a combination of Local SEO and Google Ads for faster results. Our Growth and Premium Plans include SEO-friendly website structures, review generation, and local growth tools to boost your rankings on Google. - What’s the difference between organic SEO and paid ads?
Organic SEO builds long-term visibility, while paid ads provide immediate traffic. A combination of both ensures consistent leads and brand awareness. - Do you manage Google Business Profile (GBP) listings?
Yes, we help optimise and manage your GBP to improve local search rankings and attract more local customers. - How can I get more Google reviews for my business?
Our Growth Plan includes a review generation system with AI responses, making it easier to collect and manage customer feedback. - Do I need SEO if I already run Google Ads?
Yes! SEO provides long-term, cost-effective growth, while Google Ads deliver immediate results. Both work together to maximise visibility.
Social Media Marketing FAQs
- Which social media platforms should my business be on?
It depends on your industry. Facebook, Instagram, and LinkedIn are great for most local businesses. Our Growth and Premium Plans include social media scheduling and AI-generated content to keep your pages active. - Do you create social media content for businesses?
Yes! Our Growth Plan includes AI-generated content creation and scheduling to keep your audience engaged. - Can you help me run Facebook and Instagram ads?
Absolutely! We provide ad management services to generate leads and sales. - How do I grow my social media following?
Consistent content, engagement, and targeted campaigns help grow your following. Our plans include tools to streamline this process. - What type of content performs best on social media?
Video content, customer testimonials, and educational posts drive the most engagement. - How do I track social media performance?
Our Growth Plan includes analytics and reporting to measure engagement, growth, and conversion rates.
Paid Advertising (PPC) FAQs
- What’s the difference between Google Ads and Facebook Ads?
Google Ads target people actively searching for your services, while Facebook Ads create brand awareness and lead generation. - How much should I budget for digital ads?
It depends on your goals and competition. We can help recommend a budget that suits your business. - Can you run ads for a specific local area?
Yes! We can target ads based on location, demographics, and interests.
Website & Lead Generation FAQs
- Do you design and develop websites?
Yes! We create custom-built websites and e-commerce websites tailored to your business needs. Our robust team of developers ensures that our website options accommodate all budgets. We even offer a free website option for those who need it. Our Starter Plan includes website hosting, a drag-and-drop builder, lead forms, and mobile-friendly designs. - What makes a website good for local businesses?
A fast, mobile-friendly, SEO-optimised website with clear CTAs and lead forms. - How do I get more leads from my website?
Our Growth and Premium Plans include lead nurturing campaigns, chat widgets, and automated SMS/email follow-ups.
Chatbot & Automation FAQs
- How can a chatbot help my business?
It automates customer support, captures leads, and helps with appointment scheduling. - What types of questions can your chatbot answer?
FAQs, pricing, services, and appointment scheduling. - Can the chatbot book appointments for customers?
Yes! Our Growth and Premium Plans include a hosted calendar with appointment reminders. - Will the chatbot integrate with my website and social media?
Yes! Our chat widget ensures seamless communication across platforms.
Pricing & Packages FAQs
- How much does digital marketing cost?
We offer three plans:
- Starter Plan – $97/month (Website hosting, lead forms, SEO-friendly design, SMS & email tools)
- Growth Plan – $247/month (Includes review generation, call tracking, lead nurturing, social media scheduling, and funnels)
- Premium Plan – $497/month (Includes branded client portal, AI employee, and local growth tools)
- For businesses looking to scale quickly, we also offer custom quotes that combine Local SEO, Google Ads, and Social Media Ads to drive maximum results.
- Do you offer custom marketing packages?
Yes! We can tailor a plan to your business needs. - Is there a minimum contract period?
It depends on the marketing package selected. Some of our plans are month-to-month, while others run in cycles of three months. - Can I upgrade or downgrade my plan at any time?
Yes! You can adjust your plan based on your business needs. - Do you offer free consultations?
Yes! Contact us to schedule a free consultation. - What payment methods do you accept?
We accept all major credit cards and bank transfers.
General Online Presence & Website Optimization
How can I make my website more attractive to potential customers? Your website should be easy to navigate, look professional, and clearly show what you offer. Use high-quality images, a clean design, and make sure visitors can quickly find contact details, prices, and services. A website that loads fast and works well on mobile devices is also key to keeping visitors engaged.
What are the essential pages my website should have to convert visitors into customers?
Every business website should have these pages:
- Home Page – A quick introduction to who you are and what you do.
- About Page – Builds trust by sharing your story and values.
- Services/Products Page – Clearly lists what you offer and why people should choose you.
- Contact Page – Makes it easy for visitors to reach you.
- Testimonials/Reviews Page – Shows proof that people love your work.
- Booking/Quote Page – Helps visitors take action, whether booking an appointment or requesting a quote.
How do I improve my website’s loading speed?
Slow websites lose visitors! You can speed up your site by compressing images, removing unnecessary plugins, and choosing a reliable hosting provider. A website that loads in under 3 seconds keeps customers happy and improves your search rankings.
Should I add a blog to my website, and what should I write about?
Yes! A blog helps your website show up on Google and builds trust with customers. Write about common customer questions, helpful tips, and success stories from your past work. For example, a hair salon might write about “5 Hair Care Tips for Healthy Hair.” A plumber might write “How to Fix a Leaky Tap Without Calling a Plumber.”
How do I collect customer emails through my website?
Offer something valuable in exchange for their email, like a discount, a free guide, or early access to special deals. Use pop-ups or signup forms with a simple message like, “Get 10% Off Your First Visit! Enter Your Email.”
What are some simple SEO tasks I can do on my website?
- Use keywords people search for (like “best hair salon near me”).
- Add your location on pages to show up in local searches.
- Keep your website updated with fresh content.
- Get listed on Google Business Profile and ask for reviews.
Should I offer an online booking or appointment system on my website?
Yes! An online booking system makes it easy for customers to book 24/7 without needing to call. It also helps reduce no-shows by sending reminders.
Google & Local SEO
How do I get my business to show up on Google Maps?
To get your business to appear on Google Maps, follow these steps:
- Create a Google Business Profile (GBP) – Go to Google Business Profile and sign up.
- Enter accurate details – Fill in your business name, address, phone number, website, and business category.
- Verify your business – Google will send a postcard or allow verification via phone or email.
- Add photos and descriptions – Upload high-quality photos of your business and write a clear, engaging description.
- Keep your profile updated – Post updates, respond to reviews, and ensure all information remains current.
How can I improve my Google Business Profile to attract more customers?
To attract more customers, optimize your Google Business Profile by:
- Adding high-quality photos – Show your storefront, products, services, and team.
- Writing a compelling description – Clearly explain what you offer and what makes your business unique.
- Keeping business hours updated – Ensure customers always see the correct opening times.
- Posting updates regularly – Share special offers, events, and new products/services.
- Encouraging and responding to reviews – Engage with customers by thanking them for good reviews and professionally handling negative feedback.
- Adding relevant keywords – Use words that customers would search for, like “Best spa in [Your City].”
How do I encourage customers to leave reviews on Google?
Google reviews help build trust and improve your rankings. Here’s how to get more:
- Ask directly – After a purchase or service, kindly ask happy customers to leave a review.
- Make it easy – Send a direct link to your Google review page via email, SMS, or social media.
- Incentivize without bribing – Offer a small thank-you, like a discount on a future visit, but avoid paying for reviews.
- Train your staff – Ensure your team reminds customers to leave reviews.
- Respond to all reviews – Thank customers for positive feedback and professionally address any complaints.
What keywords should I target to attract more local customers?
Think about what potential customers type into Google when searching for your service. Focus on:
- Location-based keywords – “Best electrician in [Your City]” or “Plumbing services near me.”
- Service-based keywords – “Hair salon for curly hair” or “Same-day AC repair.”
- Problem-solving keywords – “How to fix a leaking pipe” or “Affordable wedding makeup.”
- Long-tail keywords – More specific searches like “Best deep tissue massage in downtown Sydney.” Use these keywords naturally in your website, Google Business Profile, and online content.
How do I track where my website visitors are coming from?
To understand where your customers are finding you, use these tools:
- Google Analytics – Tracks website traffic sources (Google search, social media, ads, etc.).
- Google Search Console – Shows which keywords people use to find your site.
- Google Business Profile Insights – Reveals how people find your business listing.
- UTM Tracking Links – Helps track clicks from social media and email campaigns.
- Call Tracking Numbers – Assign different phone numbers to ads, website, and directories to see what works best.
Should I run Google Ads for my business, and how do I start?
Google Ads can bring instant traffic and customers. Here’s how to start:
- Set up a Google Ads account – Go to Google Ads and sign up.
- Choose your campaign goal – Options include getting more website visits, calls, or store visits.
- Target your audience – Select your local area, age range, and interests of potential customers.
- Pick the right keywords – Use Google’s Keyword Planner to find high-performing local keywords.
- Write compelling ads – Highlight your unique selling points, promotions, or guarantees.
- Set a budget – Start small and increase based on performance.
- Monitor and optimize – Check analytics regularly and adjust bids, keywords, and ad copy for better results.
How do I optimize my website for voice search (e.g., “near me” searches)?
Voice search is growing fast, so optimizing for it can help attract more customers. Here’s how:
- Use conversational language – Write content in a natural, question-based format (e.g., “Where can I find a good plumber near me?”).
- Focus on local keywords – Include phrases like “best spa near me” or “affordable electrician in [Your City].”
- Claim and update your Google Business Profile – Ensure your name, address, and phone number (NAP) are correct.
- Optimize for mobile – Most voice searches happen on mobile devices, so make sure your website is mobile-friendly.
- Use FAQ sections – Answer common customer questions directly on your website.
- Add schema markup – This helps Google understand your content better and improves visibility in search results.
Social Media & Content Marketing
How do I create engaging social media posts that attract customers?
To create posts that grab attention and bring in customers:
- Use high-quality images and videos – Clear, well-lit photos and engaging short videos stand out.
- Tell a story – Share success stories, behind-the-scenes content, and customer testimonials.
- Make it interactive – Ask questions, run polls, or encourage followers to comment.
- Offer value – Share useful tips, promotions, and limited-time offers.
- Use strong captions and CTAs (Call-To-Actions) – Phrases like “Book now” or “Limited spots available!” encourage action.
What’s the best way to get more followers on Instagram and Facebook?
Growing your social media requires consistency and engagement:
- Post consistently – At least 3-5 times a week to stay visible.
- Engage with your audience – Reply to comments, DMs, and interact with their posts.
- Use trending and relevant hashtags – Hashtags help people find your content.
- Run social media ads – A small budget for ads can help reach new potential customers.
- Collaborate with others – Work with influencers or other local businesses for shoutouts.
- Host contests and giveaways – A great way to boost engagement and attract new followers.
How often should I post on social media?
The ideal posting frequency depends on your industry, but as a general rule:
- Instagram & Facebook – 3-5 posts per week.
- Stories – Daily updates to keep engagement high.
- TikTok & Reels – 2-3 times per week to stay visible in feeds.
- LinkedIn – 2-4 posts per week for professional engagement. Posting too little makes people forget about you, while posting too much can overwhelm followers.
Should I use hashtags on my social media posts?
Yes! Hashtags help people discover your content. Here’s how to use them effectively:
- Use a mix of popular and niche hashtags – Popular ones get more views, but niche ones help target the right audience.
- Limit the number of hashtags – Instagram allows up to 30, but using 5-10 relevant ones is best.
- Create a branded hashtag – Something unique like #MyBusinessName can help customers find all your content.
- Research industry-specific hashtags – For example, #LocalSalon, #PlumbingTips, or #CustomHomeBuilder.
How do I get more people to share my content?
Encourage shares by making your content valuable and engaging:
- Post relatable or inspiring content – People love sharing feel-good stories and useful information.
- Ask people to share – A simple “Tag a friend who needs this!” can increase reach.
- Use shareable formats – Infographics, memes, and how-to guides work well.
- Engage with other businesses – Share their content, and they might return the favor.
- Run share-based giveaways – Example: “Share this post and tag us for a chance to win!”
Should I run contests or giveaways on social media to attract customers?
Yes! Contests and giveaways are a great way to attract new followers and increase engagement. To make it effective:
- Choose a valuable prize – Something your audience actually wants, like a free service or product.
- Set clear rules – Example: “Like this post, follow us, and tag 3 friends to enter.”
- Encourage sharing – Ask participants to share the post for extra entries.
- Keep it simple – Complicated rules will discourage participation.
- Follow up – Announce winners and keep the momentum going with another promo.
How do I use Facebook Groups to promote my business?
Facebook Groups can be a goldmine for engagement and attracting local customers:
- Join local or industry-specific groups – Look for community groups related to your business.
- Be active, not salesy – Answer questions, offer advice, and build trust before promoting your services.
- Create your own Facebook Group – Build a community around your expertise.
- Post valuable content – Share tips, behind-the-scenes updates, and special offers.
- Engage with other members – Comment on posts and start conversations to establish your presence.
What kind of video content should I create for my business?
Videos perform incredibly well on social media. Here are some ideas:
- Behind-the-scenes videos – Show how your products are made or services are performed.
- Customer testimonials – Let happy customers share their experiences.
- How-to videos – Tutorials and tips relevant to your industry.
- Live Q&A sessions – Answer common customer questions in real-time.
- Time-lapse transformations – Great for beauty services, renovations, and repairs.
- Product/service demos – Show off what you offer and how it works.
- Day in the life – Showcase your daily work routine to make your brand more relatable.